Is it possible for a hotel to be a microcosm of an entire city, embodying its history, its struggles, and its constant reinvention? For the Milford Plaza, and its subsequent incarnations, the answer is a resounding yes, as its story is inextricably linked to the ever-evolving narrative of New York City itself.

Nestled in the vibrant heart of Midtown Manhattan, at 700 8th Avenue, the Milford Plaza, later known as the Row NYC, has witnessed decades of New York's transformation. Billed at times as the "lullaby of Broadway," the hotels location has always offered guests unparalleled access to the city's pulse. From its prime position, guests could effortlessly immerse themselves in the electrifying energy of Times Square, explore the Theater District, or perhaps venture further afield to soak up the atmosphere in Central Park. The accessibility of attractions such as the Rockefeller Center, Macy's Thanksgiving Day Parade route, and the Empire State Building have always made it a convenient and attractive proposition for both business travelers and those seeking a leisurely escape.

But the Milford Plaza's story transcends mere convenience; it is a tale of shifting ownership, changing demographics, and evolving urban challenges. Initially conceived as the Hotel Lincoln in 1928, the establishment proudly claimed the title of the largest hotel in New York City. Later, in 1957, the hotel was renamed as the Manhattan Hotel, before being acquired by the Milstein family in 1978 and reopened in 1980 as the Milford Plaza. This change marked a new chapter, however the story was far from over. In 2011, the hotel was purchased by Rockpoint Group and Highgate Holdings. The landmark underwent a comprehensive rebranding, eventually emerging as the Row NYC in 2014. The renovation work provided new renovated rooms.

Aspect	Details
Original Name	Hotel Lincoln (1928)
Location	700 8th Avenue, New York, NY 10036, USA
Rebranding	Manhattan Hotel (1957), Milford Plaza (1980), Row NYC (2014)
Key Features	Prime location near Times Square, Theater District, Rockefeller Center, Central Park
Room Count	Over 1,300 rooms (Milford Plaza), 1,331 rooms (Hotel Lincoln)
Ownership History	Various owners; Milstein family (1978), Rockpoint Group and Highgate Holdings (2011)
Recent Developments	Housing asylum seekers in 2023

Reference: NYCgo.com

Throughout its existence, the hotel has adapted to the times. It has played host to a diverse clientele. "Our guests are undeniably in the middle of it all, with access to everything and anything," as the saying goes. The hotel's proximity to the city's iconic shopping destinations on 5th and 7th Avenues, or the trendy boutiques of SoHo, ensures that guests have every experience right on their doorstep.

However, the story of the Milford Plaza is not without its complexities. In recent times, it has faced operational adjustments, including the controversial decision to house asylum seekers, reflecting the broader challenges faced by New York City in managing its growing population. The impact of such moves, while perhaps helping, is not lost on those familiar with the city's ongoing struggles and the complexities of its social fabric.

The reviews, both good and bad, offer an unfiltered glimpse into the experiences of guests, highlighting the disparity between the hotel's appeal and the realities of its operations. Those who stayed in the hotel have shared their experiences, pointing out room for improvement. However, the fact remains that the hotel is known for its "fabulous" location, with rooms available at rates lower than comparable hotels in the city. The hotel's story continues to unfold, mirroring the city's ongoing process of change, resilience, and constant evolution.

The Milford Plaza's physical presence, however, has become somewhat less central, the hotel's influence on the city's narrative is not to be underestimated. The memory of its earlier incarnations lingers, with the Milford Plaza song still capable of getting stuck in your head for the rest of the day. The landmark is a fixture, embodying the city's history and its enduring appeal. The hotel's transformation from the Lincoln Hotel to the Manhattan Hotel, then to the Milford Plaza, and finally the Row NYC, speaks to the city's inherent adaptability and its capacity for reinvention.

The financial intricacies, too, underscore the shifting landscape of the hotel industry. The sale of the property for a reported $200 million in 2010, followed by its reopening as the Row NYC in 2014, highlights the dynamic nature of real estate and the ever-present pursuit of profit in the city's relentless economic engine.

Moreover, the very structure of the hotel, with its over 1,300 rooms, has mirrored the city's own expansive nature, reflecting a city that, in its own way, is also capable of accommodating a vast and diverse populace. The sheer scale of the hotel speaks volumes about the city's ability to welcome visitors from all walks of life, offering a home base for those who come to experience the magic of New York.

The reviews speak for themselves. Guests frequently mention the hotel's excellent location, convenient access to Times Square, and the surrounding Theater District. In spite of the comments, the Row NYC Hotel is often cited as a budget-friendly option, especially compared to other options. Despite a few criticisms, the hotel maintains a reasonable score. Some visitors also appreciate the location as being close to many of the popular attractions.

The hotel's significance cannot be overstated. It encapsulates the heart and soul of New York City, the theater and Times Square. It serves as a reminder of the city's ever-changing urban landscape and the individuals who have contributed to its evolution over many decades. Its transformation symbolizes the city's ability to adapt and overcome challenges, as well as its continuous journey of self-discovery. For those who have visited the Milford Plaza or the Row NYC, or for those merely familiar with its location in New York's urban tapestry, it is a landmark that encapsulates the city's vitality and appeal.

Milford Plaza at Times Square Wired New York

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